Out About Town
In Her Shoes + ESSENCE Present: The Beauties & Brains Behind the Brands III
I’ve always been good at holding secrets but this one was definitely a challenge. For the past couple of months I’ve been running around New York City capturing the MAGIC of 25 fly female entrepreneurs with photographer and man of many talents, Alzo Slade, for In Her Shoes’ annual event, “The Beauties & Brains Behind the Brands III” presented by ESSENCE.
This year’s installation of the increasingly popular event series comes to life as a must-see New York City photography exhibition featuring 25 fly female entrepreneurs including:
Ashaka Givens: Fashion Designer
Ashunta Sheriff: Celebrity Makeup Artist
Damali Elliott: Petals-n-Belles
Demetria Lucas: A Belle in Brooklyn, “Blood, Sweat & Heels”
DJ C. Devone: DJ
Elisa Shankle: 5N1 Design
Fifi Bell Clanton: The Crabby Shack
Gwendolyn Niles: The Crabby Shack
Ginger Johnson: Ginger + Liz
Jodie Patterson: Doo Bop Beauty, Georgia
Kai Avent-deLeon: Sincerely, Tommy
Kela Walker: Kela’s Closet
Lita Lewis: Trainer + Fitness Personality
Lorraine West: Jewelry Designer + Metalsmith
Lyani Powers: 5n1 Design
Malene Barnett: Malene B. Carpets
Miko Branch: Miss Jessie’s
Nadia Lopez: Mott Hall Bridges Academy
Renae Bluitt: In Her Shoes & Crush Media
Sara Liz Picket: Ginger + Liz
Tai Beauchamp: The Tai Life, “Dare to Wear”
Tonya Rapley: My Fab Finance
Tricia Lee: Polish Bar
Ursula Stephen: Celebrity Hair Stylist & Ursula Stephen the Salon
Each woman was photographed in her element, giving us a sneak peek into her coveted life as a fly female entrepreneur. This women-centric brand exhibition is the third installment of “The Beauties & Brains Behind the Brands” event series (the inaugural one held in 2012), and serves as more than just a stylish soiree, encompassing an engaging conversation with Renae Bluitt (Creator, In Her Shoes), Alzo Slade (Photographer), Pamela Edwards Christiani (Beauty & Style Director, ESSENCE Magazine), Miko Branch (Miss Jessie’s) and Tai Beauchamp (The Tai Life, “Dare to Wear”).
“Black women are the fastest-growing entrepreneurs in the country, starting businesses at six times the national average. The Beauties & Brains Behind the Brands photography exhibition will tastefully and artfully capture each woman’s magic and this powerful moment in history.”
Renae Bluitt: Creator, inhershoesblog.com
The event will also feature the In Her Shoes Marketplace, where brands will have an opportunity to market and sell their products to guests in attendance. Reflecting the blog’s mission to shine light on “fly female entrepreneurs,” the photography exhibition and marketplace serve as supportive platforms that bring the In Her Shoes experience to life. Brand partners for this year’s event include: ESSENCE (Presenting Sponsor), Eu2Be (Platinum Sponsor), OPI (Platinum Sponsor) and The Crabby Shack (Official Caterer).
Visit ihsbeautiesbrains.eventbrite to learn more about the event and purchase your ticket TODAY!