Coping During Quarantine
Freedom at the Mat Launches on ANEW Digital Network to Help Women Combat Stress & Anxiety
Let’s face it, Black women are leaders, magicians, and healers. We are everything to everyone. We are constantly pouring into the cups of others, without prioritizing our own needs being met. Add COVID-19, killings in our community at the hands of the police, and social unrest to the mix, and it’s hard to keep our heads above water.
How is your heart and mind these days, sis? No matter how much sleep I get, I wake up exhausted and in need of additional rest. I’m mentally, physically, and emotionally drained. Some days are better than others, but I’m committed to feeling stronger, no matter what’s happening in the headlines, and ready to reclaim my joy.
Enter Freedom At The Mat. The New York City-based, class experience for women only is partnering with ANEW Network to offer support during these trying times and beyond. ANEW is a digitally native media platform that offers lifestyle programming for contemporary women of color to engage, share, and be entertained by content reflecting the fullness of their lives. Since 2017, Freedom At The Mat’s in-person classes have attracted women ages 25-54 desiring wellness beyond physical aspects. By integrating mindfulness, physical, and spiritual practices, Freedom At The Mat Online makes self-care more accessible to women globally. Videos are categorized into two types, Thoughts & Flow. Thoughts features reading, affirmation & journal prompts in under 10 minutes, and Flow includes Thoughts plus yoga asana in under 30 minutes.
“Wellness is critically important now more than ever to women of color, especially with how COVID-19 hit the African American community. COVID-19 coupled with racial tensions have left many feeling as if they have no outlet. Adding Freedom At The Mat to our programming roster is our way of inviting women of all ages, ethnicities, shapes and beliefs to integrate wellness into their lives from the comfort of their homes, with a trusted and relatable teacher Olivia,” says ANEW President and Founder Lynne McDaniel.
“With significant life responsibilities, women need a sacred space dedicated to their self-care. The ‘mat’ is a destination for women to ground their bodies, connect with their inner divine and their dreams. We’re humbled and excited to be a vehicle to transform more women’s lives through online distribution via ANEW and YouTube,” says Olivia Scott, Creator of Freedom At The Mat.
Scott is a 25-year marketing executive—including Carol’s Daughter CMO, NYU Adjunct Marketing Professor, and Omerge Alliances marketing consultancy, which leads development for initiatives such as ESSENCE Wellness House. Yoga was Scott’s saving grace while climbing the corporate ladder, driving her dedication to make wellness accessible to women as they seek life balance and inner peace. Experience Freedom At The Mat in-person classes at women’s conferences, retreats and nonprofits. Virtual classes are held on Sundays at 3 pm EST.
Join Freedom At The Mat on Instagram and Facebook @FreedomAtTheMat to follow their dialogue about class journal prompts, #FridayFragrance & new classes. Visit www.freedomatthemat.com for more and tell them I sent you!