Beauties & Brains Behind the Brands

What I Know for Sure

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By In Her Shoes Guest Blogger: E. Isis Adewale

E. Isis Adewale

Last week, before heading off to Miami for Art Basel I had the opportunity to attend In Her Shoes Presents: The Beauty & Brains Behind the Brands. During the panel, featuring “beautypreneurs” Sara Liz Pickett, Ginger Johnson, Kim Roxie, Lisa Price, Tricia Lee, and Tia Williams, event creator, Renae Bluitt, asked this question: “What do you know for sure?” Here’s my answer:

You have two choices in life, when it comes to success. You can either be your biggest asset or your greatest obstacle. You’re either your biggest cheer leader, and believer, or your worst enemy.

It’s taken some time, but I’ve learned to become my biggest asset. I’ve been blessed with a circle that believes in me, sometimes, more than I believe in myself, but have realized that triumphs never really happen until I believe, 100% (+) in me. It’s the difference between going halfway and going the distance and going the distance and going further than even you thought you could. All things achieved start and end with YOU. I talk with the young women I work with a lot about our “self-speak”, the words and energy we constantly feed ourselves on a daily basis (every second, minute and hour). As the saying goes, “we are what we eat” and we are what think. Over time, we become the physical manifestation of our thoughts. The thoughts on which our self reflection, self perception and self esteem feeds.

Contrary to popular belief, our minds aren’t these outside-of-self, independently operated machines that act without our control. Though I do often say my mind has a mind of its own, my mind ultimately is under my control. All that I think, I first give my mind permission to think. All that I believe, I give myself permission to believe. Our thoughts are not facts but a series of opinions, assumptions and beliefs which we base on our perception of reality and we validate as truths. So, not only should we be careful of what we think but of what we think to believe…tricky huh?

In 2013 I know that my biggest challenge will be believing that no matter the task or goal, I WILL NOT FAIL. My biggest challenge will be to have an unwavering, unquestionable faith in myself and my abilities. Once I’ve mastered this, my potential for success will be limitless. 2012 was proof for me that I can do and be whatever it is I set out to achieve but achievement comes with strings: talent, ability, commitment, action, persaverance, belief, strength and an attitude of “no quit”.

What do I know for sure? I know that on the road of success, you have two choices. How far you will be able to travel will be dependent on which choice you choose.

Thank you to Renae Bluitt and ALL the fly female entrepreneurs paving the way, showing the way and sharing the way.



As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

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