Check On It

Digitally Dead

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Alicia Keys, Janelle Monae, Serena Williams, Lady Gaga, Khloe Kardashian and Jennifer Hudson are some of the fabulous women who have “died” for the AIDS cure.  As some of the most followed celebrity Tweeters, they’ve sacrificed their digital lives to help raise money and save millions of lives in Africa and India as part of Alicia Keys’ Keep a Child Alive initiative.

Beginning on World AIDS Day (December 1st), several influential women and men gave their last tweet and testament, vowing to become ‘digitally dead’ from social networks for the cause. That means no statuses, twitter updates or any quotes from these highly followed stars. There will be complete and utter silence from celebrities that used to fill up your entire newsfeed. Don’t shed a tear just yet guys, you have the power to bring these celebs back to life. We all have the power to buy their lives back for them by simply making a donation.

Every dollar that is raised goes directly to the Keep a Child Alive  Foundation to cure this intense disease. Once $1,000,000 is collected, it will give breath back to all the celebs who have died.

It doesn’t stop there, you can join the fight for the cause, too by silencing your online voice as well until the the campaign’s financial goal is reached.  This cause can enhance and save the lives of millions and millions if we all lend a helping hand.

As of yesterday morning, fans have only donated $183,966 — an impressive figure but perhaps not as much as the campaign’s organizers projected considering their lofty goal. What are your thoughts on this attention-grabbing initiative? Do you think it’s creative or a bit morbid? Will you be making a donation to bring your favorite celebrity back to life? Would love to hear your thoughts!

Miracles & Blessings,

-Ellisa Oyewo

As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

1 Comment

  1. Molaundo

    December 13, 2010 at 12:05 pm

    While this ad campaign is creatively “out of the box,” I also find it very morbid. It makes an impact, for sure, but I don’t know if the effect it has on me is necessarily the one that the Keep a Child Alive Foundation is going for. That is, it creeps me out more than inspires me to give. It seems more of a “deterrent” sort of ad (like “this is your brain on drugs”) than an effective fundraiser piece.

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