Currently Crushing On

Currently Crushing On: DOOBOP

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DOOBOP Founders: Jodie Patterson & Benjamin Bernet

Just when I thought online shopping couldn’t get any better, a new kid on the internet block proves me wrong. I’m elated to introduce you to DOOBOP, the newly launched online destination for all things fabulous and answer to all of your beauty needs. Searching for carefully edited and hand picked prestige products from around the world? DOOBOP has you covered. Need to stock up on your fav domestic brands like IMAN Cosmetics, Phyto Specific or LAMIK? DOOBOP is your new beauty partner in crime.

As the first beauty e-tailer uniquely curated and edited for multi-ethnic women, specifically with brown skin tones and textured hair, DOOBOP approaches beauty in a groundbreaking way. Co-founded by industry veterans Jodie Patterson, owner of the boutique beauty line Georgia by Jodie Patterson, and CEO, Benjamin Bernet, who spent the past decade at L’Oreal as a senior marketing executive, DOOBOP will officially change the way you shop for beauty online.

“We looked ahead and saw what the world is becoming and we wanted to be relevant. Beauty without struggle is the future! For brown skinned and textured hair women this simple concept is one we’re eager to experience. Beauty has traditionally been a labor of love for us. Doobop wants to disrupt that standard and create a new paradigm. We bring excitement, ease and joy to the activity of being beautiful.” – Jodie Patterson, DOOBOP CCO

I had the pleasure of attending last week’s DOOBOP launch event in New York City and must say that I’m still swooning over the awesome presentation, gathering of the beauty industry’s finest, and parting gifts we received. As a result of DOOBOP’s oh so lovely gift bag, I’m totally obsessed with NCLA’s Fowl Play nail wraps. With beautiful hues of greens and blues, these head turning wraps are the perfect compliment to both traditional and gel manicures.

With exceptional service at the core of DOOBOP’s mission, the site offers free shipping with every order, free returns, and a sleek, clean website design for an optimal customer experience. Free samples will be included in every order to introduce new products to customers, and orders will come packaged in trendy re-usable organic cotton pouches.

In case you need more reasons to fall head over heels for DOOBOP, Jodie and Benjamin bring to you Team Beauty, the brand’s on-site panel of celebrity hair, makeup, skin and health experts featuring: Keith Campbell, Cynde Watson, Angie Parker, Sherwin Parikh, Elizabeth Owusa, and Jeanette Bronee. This all-star collective will offer their professional expertise through “how-to” videos and Q&A’s to provide simple yet innovative solutions to tackle beauty dilemmas.

Ready for your first dose of DOOBOP? Visit and follow the movement on Instagram and Twitter (@DOOBOPBEAUTY) today!


As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

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