Currently Crushing On
Currently Crushing On: Andrea Pippins + I Love My Hair
Extending your brand into a space that makes for great synergy is no small feat. Many of us want to take our businesses in a new direction by offering new products or services, but have no clue where to start. Philly-based artist and graphic designer Andrea Pippins has found a way to expand her brand in a way that will resonate with grown women and young girls alike. She’s creating a coloring book appropriately titled I Love My Hair. The coloring book, which will be released in November 2015, is a celebration of natural hair and features the doodles and designs we all know and love on her social media platforms.
“Let’s face it, the media has an extreme impact on how we see ourselves and how we define our own beauty. It also plays a big role in how we see or don’t see our hair. Clearly, naturally coily hair is not a part of the standard of beauty the media imposes. As a matter of fact, there are many anti-coil messages all over the media. Although it’s a problem, forget the media! Until we own and love ourselves (and our hair) we will never see changes in magazines, in hair salons, and beauty/hair supply stores. Once you love yourself (and hair for this matter) you will demand high-quality hair products and services… The media will then take notice and cater to the growing number of naturally coily ladies” Pippins told Clutch.
If you’re interested in learning more about Andrea’s creative process, she’s sharing a sneak preview of the artwork that will be featured in the coloring book on Instagram. Just follow the hashtag #IHeartMyHair and be inspired!
To learn more about the creative force that is Andrea Pippins click here.