Holiday 2015

In Her Shoes Shopping Guide: 75 Black Women-Owned Brands to Know, Love & Support

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As the fastest growing group of entrepreneurs in America, Black women are taking risks, building brands and redefining success. While the future looks bright for many of us, it’s important that we truly support each other’s brands well beyond the highly celebrated launch dates and grand openings, to be sustainable. On that note, I’ve curated a list of 75 awesome brands launched by #flyfemaleentrepreneurs, so you can get all the fabulous things you want (or need) while investing back into our own community and empowering women.

Whether you’re looking for a sexy date night stiletto, an eco-chic cosmetics line, or a new app to help you retract an embarrasing text you sent, there’s the PERFECT gift here for all of your loved ones (and you, of course)!


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Veronica Marche

Inspired by the world’s diversity of beauty, Veronica Marche’s artwork features women of all ethnicities and celebrates the glamour of a multicultural world. She creates notebooks, mugs, t-shirts and greeting cards made with the metropolitan woman in mind.


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I Love My Hair

Unlike other adult coloring books, which depict nature scenes and cityscapes, this title celebrates strong, confident women with a passion for style, design, and fashion. Created by Andrea Pippins, the highly-anticipated “I Love My Hair” coloring book hit shelves November 2015.

andreapippins.comBrooklyn Dolly Holiday 15Brooklyn Dolly:

Artwork & greeting cards and more, handmade by corporate designer-turned-creative visionary, Erin Robinson. All prints are signed and titled by the artist who is inspired by the diverse shades, textures, cultures and feminine beauty of Brooklyn.


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Kashmir Thompson

Kashmir Thompson is a 25-year-old visual artist from Cleveland, Ohio currently residing in Georgia. With work heavily inspired by 90’s and Hip Hop culture (think Living Single and Kanye West), her vivid work has developed a cult following across the country. Thompson is a graduate of the Cleveland School of the Arts where she majored in Visual Communications and minored in Creative Writing.

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Debra Cartwright

Debra Cartwright is a Harlem-based watercolor artist influenced by the fashion and beauty images that dominate the media landscape. As an artist, Debra seeks to combine her love for conversation, expression, and minimalism in all her projects.



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Techturized Inc. was founded by four African-American female engineers from Georgia Tech with a mission to transform the hair industry through science and technology. Myavana uses scientific data collected through analyzing your hair strands down to the microscopic level that matches you with the best products on the market and the ingredients you need to reach your hair goals.

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Plum Perfect

Plum Perfect is the beauty app by Asmua Ahmed that extracts colors from your photo to find your perfect makeup matches. Consider it your personal beauty advisor for shopping on the go. Take a selfie and Plum Perfect’s technology finds your Color Signature within seconds.

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On Second Thought

Whether you’ve accidentally sent your colleague a message meant for your spouse, or auto-correct has made you look crazy, we’ve all been there. With “On Second Thought” by Maci Peterson, we can undo those text mistakes before anyone knows we’ve made them.


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Ashunta Sheriff Beauty

Dual foundation + brush by Ashunta Sheriff, beauty industry veteran and celebrity makeup artist for FOX’s hit show, Empire. Available in six shades: fair, light, medium, tan, deep & dark.
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LAMIK Beauty

LAMIK Beauty is the first eco-chic makeup brand, including facial care and eyelashes. Founded by Kim Roxie, the brand looks at beauty under a different microscope. LAMIK believes simply that beauty is revealed, not applied.



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Ursula Stephen The Salon

Celebrity hair stylist Ursula Stephen’s chic, Brooklyn-based salon specializes in long, short, curly, straight and everything in between. As a beauty staple in the entertainment industry, Ursula is the hair stylist of choice for many of today’s high profile celebs including Rihanna, Mary J. Blige, Kerry Washington and Keyshia Cole.

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Naturally Smitten

Naturally Smitten™ products are formulated with love for coarsely textured hair. Created by Tasha Branham, the brand’s goal is to educate women with type 4 hair and provide premium products exclusive to this unique and beautiful texture.

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EDEN BodyWorks

Founded by Jasmine Lawrence, EDEN BodyWorks™ provides natural products that integrate wellness & beauty inspired by nature. With four wildly popular collections, the brand has incorporated a beauty strategy based upon eliminating harsh and damaging chemicals from its products.

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With a smooth, chip-resistant formula, Mischo Luxury Nail Lacquers offer long-lasting shine in the most current colors. The collection is toxin-free, cruelty-free, 5 FREE and was created by Kitiya King.

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Ginger + Liz

The Ginger + Liz Hand Toning Crème, made with Tamanu oil, is native to the exotic islands of the South Pacific. The oil has been coveted for its ability to tone, heal, hydrate, regenerate, and protect from harsh elements.  Available scents: African Mojito, Natural Scent, and Polynesian Blossom. Ginger + Liz, launched by Ginger Johnson and Liz Pickett, is best known for its vegan friendly nail lacquer brand by the same name.

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Vivrant Beauty

Vivrant Beauty is New York City’s newest beauty retail experience, founded by Desiree Verdejo, offering a vast selection of skincare, haircare and cosmetic products. The boutique, which is the first of its kind in Harlem, caters to women of all skin tones, nationalities and hair textures.

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Skin Deep Natural Body Care

Founded by Chicago’s Dominique Covington, Skin Deep offers completely natural and handmade products that moisturize and nourish your skin from the inside out.


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Felicia Leatherwood Detangler Brush

Perfect for natural curls or waves, the Felicia Leatherwood Detangler Brush prevents abrupt hair pulling or breaking strands and aids in preventing excess hair loss or hair shedding.

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As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

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