In Her Shoes Home
By: Kamari Guthrie, In Her Shoes Contributor
I remember the day I started my Facebook account: I was a freshman in college desperately missing my close friends from home, when one of them IM‘d me and mentioned this cool new website I should join to keep in touch with everyone. Fast forward five years later and those types of modern communication have become my daily Vitamins C, E, and D: chatting, entertainment and dollars. These once playful forms of technology are now all about being connected, making money and entertaining yourself (or others).
When I arrive at work every morning, I log in—to Twitter, Facebook, G-mail and G-chat, AIM, Netvibes and LinkedIn. Not to mention that I’m already on my BBM (Blackberry Messenger, for our less-than-techie friends) and texting or e-mailing my best friend, boss and boyfriend. Some say I’m experiencing a complete Internet tech-over of my life, but I’ve never felt so in-the-know, accessible and powerful!
Social media is the new power suit and prime accessory for the fabulous entrepreneur. As a budding entrepreneur with the world at her fingertips, all of these outlets have helped me brand myself, network with people who I’ve been dying to meet (and otherwise may have never known about), and build my business in a resourceful, inexpensive way. Women right here on In Her Shoes, such as Renae or last week’s FFE Deanna Sutton, took advantage of this whole new world as an opportunity to expand themselves , their brands and their wallets.
So to all of you who are in a slump, worried about the recession holding you back and searching for an outlet to get yourself out there, take a cue from folks like Deanna, and everyone promoting themselves on Facebook and Twitter. This is the new networking convention of the decade.
We’ll be featuring some other women who have used the Internet as their launching ground soon, so look out for examples of how to make technology your best business tool!