(L-R) Latisha Daring, Ashtyn LLC; Renae Bluitt, Crush Media; Kéla Walker, Image Consultant and BlackEnterprise.com Style Contributor; Felicia Leatherwood, Loving Your Hair with Natural Care; Milly Almodovar, Cosmopolitan for Latinas; and Ylorie Anderson, VP of Marketing, EDEN BodyWorks
To commemorate the launch of its new Coconut Shea collection, my client EDEN BodyWorks hosted “Style with EDEN” in New York City on Wednesday, March 20th at Midtown hot spot, Pranna. Guest speakers for the evening included: Celebrity Hair Stylist and Founder of Loving Your Hair with Natural Care, Felicia Leatherwood; BlackEnterprise.com Style Contributor and Image Consultant, Kéla Walker; Latisha Daring, Designer, Ashtyn LLC; and Milly Almodovar, Beauty Editor, Cosmopolitan for Latinas and founder, BeautyLogicBlog.com. The swanky after work affair gave New York City style mavens a chance to dig deep into their favorite topics: hair, beauty, and fashion with some of the best in the business. The highly sought after “Style with EDEN” panelists shared insider tips on how often we should deep condition our hair, the definition of a “co-wash,” which pieces in our closets we should retire this season, and how to update our looks using statement accessories.
Attendees were introduced to EDEN BodyWorks Coconut Shea products, a collection of five “must-have” styling aids including: Pudding Soufflé, Leave-in Conditioner, Co-wash, Curl Creme, and Edge Gel.
Media, blogger, and influencer guests included: Tori Nichel of NBC’s Fashion Star; Singer/Songwriter Alice Smith, Essence Magazine, Ebony.com, Juicy Magazine, Shake Your Beauty, ThisThatBeauty, Love Brown Sugar, Style and Beauty Doctor, Curly Girl Collective, and Natural Hair Does Care.
“Style with EDEN” will be hosted throughout Spring 2013 in Chicago, Atlanta, Dallas, Washington, D.C., and Oakland. Join the conversation on Twitter and Instagram: @edenbodyworks using hashtag: #StylewithEDEN.
The EDEN BodyWorks Coconut Shea collection will be available online April 1st and in select Walmart stores starting May 1st. For additional information visit: www.facebook.com/EDENBlog
Special thanks to our event partners: Juicy Magazine, The Fly Cut, Ashaka Givens, and our Digital MC for the evening, Ty Alexander of GorgeousinGrey.com.
EDEN BodyWorks was the brainchild of Jasmine Lawrence when she was just a child herself. At 11-years-old, Jasmine faced her first beauty challenge. Her hair was badly damaged and she was searching for all-natural products to nurture and restore her hair back to health. With no solution in sight, Jasmine took to her kitchen and concocted her own natural remedy. And there, the EDEN BodyWorks story begins.
Today, EDEN BodyWorks is still made with the same all-natural ingredients Jasmine used from the start. With no petroleum, mineral oils or sodium sulfates, EDEN’s natural goodness strengthens and repairs, leaving hair softer, stronger and healthier. And that is a beautiful thing.
The lovely Sherrell Dorsey of OrganicBeautyVixen.com welcomed “Style with EDEN” guests
Introducing the new EDEN BodyWorks Coconut Shea collection!
“Style with EDEN” model strikes a pose. Hair by Felicia Leatherwood and clothing by Ashtyn
Jasmine Lawrence, EDEN BodyWorks Founder and Tori Nichel of NBC’s Fashion Star
“Style with EDEN” model wearing a dress from the Ashtyn Spring/Summer 2013 collection
“Style with EDEN” guests received a full size Coconut Shea product and a copy of the latest Juicy Magazine
Ashaki Ward and Ashaka Givens
Mother and daughter beauties: April Parker and EDEN BodyWorks Founder, Jasmine Lawrence
Ylorie Anderson, EDEN BodyWorks VP of Marketing
Singer/Songwriter Alice Smith and Music Marketer, Michelline Chassagne
Tia Williams of Shake Your Beauty and The Fly Cut introduces her brand
“Style with EDEN” guests mix & mingle