Currently Crushing On

Currently Crushing On: Baby Girls Nails

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babygirls HONY Photo Credit: Humans of New York

It all started with this one image. I was scrolling through Instagram on a lazy Saturday afternoon and stumbled upon a photo that immediately spoke to my heart. Humans of New York (if you’re not following this IG account, please do so immediately) posted this picture, which garnered thousands of likes, of a group of young entrepreneurs in Clinton Hill, Brooklyn with a caption that read:

By employing aggressively low price points these titans of industry have competitively positioned themselves in the nail painting business. However, “customers aren’t coming,” most likely due to the economy and unrest in Eastern Europe. There is still time for things to turn around. The business will remain open until 6 p.m., ‘”if it’s OK with grandma.”

As a Bed-Stuy resident, I knew that I was just minutes away from where all of this goodness was taking place. Plus, I dialed up a couple of my girls who happen to live right across the street and they confirmed that the young beautypreneurs were still out. There was nothing left for me to do but get in my car and pay them a visit…

Currently Crushing On: Baby Girls Nails from Renae Bluitt on Vimeo.

As soon as I walked up, I caught a glimpse of how powerful social media can be when used for good.  The woman below saw the Humans of New York post and like me, decided she just had to hop on the train to show her support!

Screen Shot 2014-03-24 at 10.17.53 AM

After they wrapped up their client and thanked her for coming, the three baby bosses greeted me, asked a couple of very important questions about my hair (smile) and what type of polish I wanted. Let’s be very clear…they were about that business.

Babygirlschoosing polish

After a couple of nervous moments (they accidentally spilled nail polish remover on my lap), we became fast friends so I turned the table a bit to ask a few questions about their budding start-up. Here’s what they had to say…

On what inspired them to launch Baby Girls Nails: 

We saw this girl in Family Dollar and we had tips on. She told us that our tips were very nice and that we should start a business. We thought about it and said maybe we should?

On who they look up to these days:

Beyonce. (Please note that this was said the zero thought or hesitation!)

Where do you want to see Baby Girls Nails in the future? Do you want to do nails all over the world, all over the country or all over New York City?

All over the world! 

There you have it, folks. My afternoon with Baby Girls Nails was time well spent and they certainly left a stain on my brain. I’ve been thinking about their fearlessness the entire weekend. If these young beauties can follow their entrepreneurial dreams, guess what? So can we. Stay tuned for updates as this story develops…

babygirls stoop with me


As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

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