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Miss Jessie’s Book Review

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Anyone who reads In Her Shoes or knows me in real life is very aware of my love for a good “follow your passion” or “do what you love” story. For the past few days, I’ve had my head buried deep in the new Miss Jessie’s book and couldn’t be any more inspired! As everyone knows, Miko and Titi Branch of Miss Jessie’s are pioneers in the natural hair space. These beauties were on the front line many years ago when “natural” wasn’t quite as popular as it is today, encouraging women and girls of all ages to embrace their God-given textures. Fast forward to over a decade later, the brand is a household name and its popularity has inspired countless other women and men across the globe to follow their entrepreneurial dreams. The new Miss Jessie’s book is the go-to source of inspiration for brand builders in any field of business. I don’t want to give too much of the book away, so here are the top 10 jewels I gathered from Miss Jessie’s: Creating a Successful Business From Scratch – Naturally:

1. Be your own best representative of your brand. Pay attention to how you dress and carry yourself. The manner in which you present yourself speaks volumes about your self-worth and can have a direct impact on your business relationships.

2. You can be short on many things in business and still succeed, but you can never be short on passion.

3. Know when it’s time to make a change. Be alert to the right moment for making a leap, because nothing holds you back more than clinging to the safety of the status quo.

4. Inspiration is all around you. Believe that if others can do it, you can, too.

5. Know your worth. Yes, you can charge a premium when you’re offering a unique service or product. Customers will pay for value.

6. Invest in what you need. You must have the proper tools when running a business. Shortcuts will lead to more labor and less efficiency, increasing operational costs.

7. Ownership is key. Why do all the work only to risk losing everything to imitators with bigger resources?

8. Self-promotion is not only a good thing, it is required. It helps customers identify with the people behind the brand and saves a fortune on advertising costs.

9. Always plan for success. Stay busy building something, no matter what is happening in your business. Time is valuable. Use it to learn, grow, and improve.

10. Don’t be afraid to say no to an opportunity. As long as you can cover your bills and be self-sustaining, there’s no reason to accept what you know is less than you deserve.

Click here to get your copy of the Miss Jessie’s book today!


As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

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