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Unless you’re living under a rock, there’s no way you can avoid all of the news we’re fed 24/7 regarding our country’s struggling economy.  If you’re like me, you wake up to the news and thanks to the internet, newspapers and CNN, you totally immerse yourself in it all day.  The media’s strategic use of powerful verbs pulls us in even further:

sales “tanking” instead of “dropping”

mortgage foreclosures “skyrocketing” vs. “increasing”

stocks “plummeting” and not “dropping”

unemployment rates “spiraling upward” vs. “rising”

state & local budgets are being “slashed” as opposed to “cut” or even “trimmed”

As a PR professional, I definitely understand the importance and influence of power verbs but when it comes to reporting on the economy, it seems that the media is committed to frightening us as opposed to informing us!

With all of this said, no matter what your goals and dreams are, you’ve got to realize that they are RECESSION-PROOF. I’m a firm believer that what’s for me will be, no matter how many obstacles are placed in my path. Yes, the state of our economy means that I’ll have to work that much harder, and perhaps do things a little differently, but it doesn’t mean that I should toss my dreams out the window.

So my question for you today is this: 

Is YOUR destiny recession-proof? 

I’d love to hear from you. Don’t be shy! 


*Special thanks to Ihsan for inspiring this post. 

As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

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