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In Her Shoes + Beautifully Brown
Melanie Martin, the creator of beautifullybrown.com, dropped by my Brooklyn abode recently for an interview. We discussed the power of self love, confidence, career and what makes me feel MOST beautiful. Here’s a quick snippet:
“My name is Renae Bluitt. I am the founder of Crush Media, which is a Brooklyn-based beauty PR consultancy and I am the creator of In Her Shoes blog. In Her Shoes is a blog that I created six years ago, that’s all about celebrating what I call “fly female entrepreneurs.”
I started In Her Shoes because I launched my [PR] business as the economy was tanking. But, I was still finding inspiration from the women around me. All of these amazing women in New York that I was meeting were building brands and starting these businesses. I knew that this type of inspiration may not have been common for most women to see at the time, so I wanted to create a place online where everyday women who were following their dreams could tell their stories in the hopes of inspiring other women to follow their dreams.
It wasn’t strategic, but there’s so much synergy between the two [Crush Media and In Her Shoes] because a lot of my clients are women-owned brands or brands that are targeting women of color. I’ve even gotten clients through In Her Shoes and then, obviously if I’m doing PR for my clients, I am able to give them exposure through the blog. One really supports the other.
The beauty of doing PR for yourself is that you can hand pick the brands that you work with. An aesthetic is a big deal for me. I don’t know if it’s a Virgo thing, but these are some of the things that I consider if I’m working with a brand. If the brand’s image doesn’t resonate with me, personally, it’s hard for me to sell it to other women. So, I’m very particular about which brands I work with.”
Click here to check out the entire interview. Thanks for the love, Melanie!