2020 Holiday Gift Guide

In Her Shoes 2020 Holiday Gift Guide: 75 Black Women-Owned Brands to Shop

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Fe Noel

“Eat well, travel often, and dress to inspire.” In other words make life beautiful. This is the philosophy behind the womenswear brand Fe Noel. The label’s founder, Felisha “Fe” Noel, is deeply influenced by her Grenadian heritage and has mastered the ability to bottle up culture and glamour infused with sensibility and sensuality.

Fe Noel is a womenswear designer from Brooklyn, New York, with a passion for travel, a love of vibrant colors, and a penchant for bold prints. She entered the industry at 19, opening a brick and mortar boutique for vintage lovers and trendsetters in Brooklyn. That boutique served as a catalyst for today’s namesake clothing and lifestyle womenswear brand ‘Fe Noel’ and further stimulated her desire to help women embrace their femininity.

Sammy B Designs

Samantha Black’s aesthetic mission is pure and simple: to create limelight-worthy pieces with a couture trade hand. She’s just as passionate about great design as she is for her client base, be it the everyday Jane searching for a red carpet stunner or a mega musician like Beyonce. Sammy B is a women’s ready-to-wear clothing line that is feminine with an eclectic edge. With the use of line, attention to detail and with a natural ease, Sammy B has become the “It Girl’s” favorite brand, perfect for the new, modern woman.


Inspired by a woman’s journey to a life without limits, Hanifa was created by Anifa Mvuemba. Utilizing captivating designs, bold colors and unique textures, our feminine designs illuminate natural curves. Featuring Ready-To-Wear collections for women sizes 0 – 20. The brand holds true to providing luxurious pieces for all women, at every turn of her lifestyle.

Nude Barre

Erin Carpenter always knew she wanted to dance — from a young age, she loved to move her body. So it came as a surprise to no one that she ended up building a career around the art form, going on to land a gig as a Knicks City Dancer at 24-years-old. But as it turns out, dance was simply a stepping stone to Carpenter’s true calling, as the founder of Nude Barre, a line of undergarments working to make the fashion industry more inclusive. Nude Barre offers tights, thongs, bralettes, and fishnets for all women (and tights for children) in sizes that range from XS to XXL and in a uniquely extensive shade range that can’t be found anywhere else (purchase swatches or take the skin quiz to find your shade).


Step out (safely) to your next brunch with this classic Brunchnista sweatshirt, specially curated by Michelle Sprott, our resident brunch expert to ensure your next brunch experience is a chic and fun one. For Michelle Sprott, the founder of Brunchnista, the best moments in her life have been spent sharing food and laughs with the people she loves the most.  It saddens her that we have become so disconnected, and connect only by a device in the palm of our hands. Michelle wants us to get back to meeting up for Sunday brunches that turn into dinner and memories that last a lifetime.

Andrea Iyamah

Andrea Iyamah, owned by Nigerian fashion designer Andrea Iyamah, is a clothing line strongly inspired by color, ethnic cultures, nature and design elements that stay true to creating authentic clothing and resortwear with hints of a retro yet contemporary edge in design.

Although Andrea Iyamah is popularly recognized for its eccentric and unique take on swimwear, using vibrant colours and cuts inspired by an array of African cultures, the brand also specializes in ready-to-wear and custom made special event dresses under its sister brand Andrea Iyamah Bride. Strongly influenced by the brand’s African heritage, a blend of various cultures inspired the colors and themes of the first official swim collection which launched in 2013 and has since then been spotted on Gabrielle Union, Ciara, Kate Hudson, Issa Rae and many more style stars becoming an African resort wear cult favorite.



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As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

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