2020 Holiday Gift Guide

In Her Shoes 2020 Holiday Gift Guide: 75 Black Women-Owned Brands to Shop

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Coco and Breezy Eyewear

Coco and Breezy Eyewear was founded in 2009 by twin designers Corianna and Brianna Dotson. Their early designs were an instant hit in the entertainment and fashion world, and can be found in major publications such as Vogue and Harper’s Bazaar. Coco and Breezy’s designs have ranged from the “third-eye” sunglasses for the late Prince to recent collaborations with Hershey’s, Ciroc, and SIX:02. When they’re not taking over the eyewear industry, the twins DJ and create visual art.

NL The Label

Nichole Lynel isn’t just selling clothing, she’s selling a lifestyle. In 2014, she co-founded her first million-dollar venture: an online-based boutique. She followed her intuition and launched Shop Nichole Lynel in just under two weeks after being asked to debut at a well-known Los Angeles fashion show. The collection proved to be a hit and the brand took off immediately. Mixing her love of luxury and lifestyle, Shop Nichole Lynel turned into a multi-million dollar empire in just under two years. Known for constantly raising the bar, she embarked on another venture as she launches the extension to her namesake brand: NLTHELABEL which underscores Nichole Lynel’s commitment to excellence.


For Lauren Napier, founder of Lauren Napier Beauty, describing 2020 as “challenging” is an understatement. Managing the intricacies of life as “work from home” turned into “lives at work” has been no small feat for the Texas native. I thought, “There is a way to commemorate this year. So I decided to wrap myself in luxury, levity and wisdom. The Lauren Napier Beauty, “I Survived 2020” scarf was designed and adorned with every possible statement and emotional phrase that comes to mind in 2020. From “Thankful and Annoyed”, “Super Blessed”, “It’s Been Emotional” and “There’s a Lot Going On Here,” This limited edition says it all and can be used for everything. A protective mask, fashion accessory, head wrap or a show of solidarity with Black culture – this scarf is everything.

She Got the Juice

For She Got the Juice, it’s important to always celebrate and fight for the Black community, seek justice, keep those lost souls in spirit—never forget and continue to push for better tomorrows for our generation and those that follow. The pins within this collection serve as a reminder. It’s simple: Black lives matter—period.

50% of all proceeds from The Juice Pack sales will be donated to a local NYC-based organization with a mission to secure social, political and economic equality for Black women in America.

ASHYA exists as a vehicle to diversify cultural perspectives through broadly researched narratives and design. By documenting and sharing cultural stories, and designing multifunctional accessories, ASHYA hopes to help the modern day explorer move more thoughtfully and fluidly throughout the world. Each collection emerges as an “ode to exploration,”  a motto that speaks to the process of understanding a diverse array of cultural narratives.

You are what you wear. Bosscon’s collection of limited edition pieces boldly state WHO and WHAT you are: bossAF.
Connect with Bosscon founder and all around boss babe, Valeisha Butterfield Jones on social to learn more about how she’s empowering the next generation of Black women in business. Valeisha Butterfield Jones is an award-winning business leader with a 20-plus year career spanning the fields of entertainment, philanthropy, technology, and politics. Bosscon is one of the many ways this leader is giving back to our community. Do yourself a favor and get all the way into it.


EDAS was created from an innovative standpoint, initially focusing on sustainability while using unusual home-goods and refurbished elements. Through the maturity of the brand, EDAS now delivers feminine and staple accessories, accommodating the everyday, eclectic woman.  They create each piece of jewelry by hand, and they take pride in seeing the hands of the craftsman within their pieces. Their signature is making each item one of a kind, and uniquely tailored to whoever chooses to wear it.

Sade Mims, head designer, has a strong interest in designing, creative directing, producing, event planning and writing. Incorporating each of these skills to produce quality work within her own designs, artwork and home accents. Each piece is made to be worn alone or paired, giving you a sense of customization and contrast. They strive to make women feel beautiful, one accessory at a time.


Founded by Marsha Douglas-Sydnor, SHADES OF SHADES®  is leading the nude eyewear industry, breaking all the rules, and celebrating diversity in the forefront.  The brand was developed out of  frustration with the lack of full representation of the shade of nude, within the fashion eyewear industry. Nude shades are more than just one or two shades of pink or tan.  The brand’s 14 complexion eyewear palette is hand-selected and crafted with real skin tone complexions in mind. As the premier luxury brand specializing in classic, “complex™” nude eyewear, SHADES OF SHADES’ hope is to bring joy in living, breathing, and existing in your own shade of nude.


LINĒIJ™ is for those with discerning tastes, who adore luxurious accessories – and don’t want to sacrifice functionality, unique design, style, or sophistication. The brand is certified through C.I.T.E.S., the U.S. Fish and Wildlife Service, so your new accessory can be worn guilt-free. The collection features timeless portfolios, totes, backpacks, travel cases, handbags, parent bags, weekend bags, briefcases, and clutches. We fill the void of there being no sustainably sourced, luxury accessory atelier in the luxury market. From personal to executive gifts we have all of your gifting occasions taken care of.

Akese Stylelines

Born and raised in Ghana and currently based in Chicago, Jennifer Akese-Burney started sewing at an early age and established Akese Stylelines in 2005. She is passionate about designing and producing unique pieces with a focus on fit, color, and prints.

Her collections blend African prints with western fabrics to create unique pieces that play with traditional silhouettes and whimsical details. Whether it’s a sultry look that accentuates a woman’s shoulders or a nod to 1950s A-line silhouette, each piece is designed with a specific aesthetic in mind.  Whether you’re stepping out for a power lunch or clocking in some work hours, Akese Stylelines offers versatile looks that are sure to make a statement.



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As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

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