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Melissa Cassera of Cassera Communications wrote a piece titled “Four Reasons Why You Should Daydream More Often” that really resonated with me. I love to indulge in a bit of escapism every once in a while and since a true vacation isn’t on my calendar this month, daydreaming is just what the doctor ordered. I never thought about its health or even business benefits but they certainly exist. Check out Melissa’s point of view:

I’ll admit it…I’m addicted to daydreaming. I can’t count the number of times my husband caught me in a daze and asked me ‘what were you just thinking about?’ As I’m snapped back into reality, I answer “nothing.” In reality, I’m thinking about a lot of things. Walking onstage to a screaming audience as I host my own TV show. Getting a call from QVC to tell me I need to be their new host. Getting a call from Kellogg’s to tell me they need to have me as their new spokesperson. Sipping cocktails on a beautiful beach that’s not in New Jersey. Starring opposite Jonathan Rhys Meyers in The Tudors. Whatever it is, I let my mind wander quite often – and I started to believe my daydreaming was making my real life seem incredibly mundane.

It wasn’t until I started researching this phenomenon that I realized it was actually good to experience positive, energy-producing daydreams. Here are four reasons why you should embrace your daydreaming abilities.

Daydreaming Encourages Problem-Solving

A study by the University of British Columbia found that “letting the mind wander can actually let parts of the brain associated with problem solving   become active.” When I take a mid-day walk and let my mind wander, I often come up with the best solutions for sticky situations.

Daydreaming Sparks Creativity

There are many breakthroughs from scientists and the famous Albert Einstein that resulted from daydreams as this article points out. All of my ideas from media pitches to new products come from daydreaming.

Daydreaming Removes Mental Blocks

Tired of saying “I can’t” and always thinking rationally? There’s no censor on your daydreams. Through your daydreams, you can be anything you want to be, and help your mind and body start to believe it as well.

Daydreaming Reduces Stress

Taking time to relax and daydream with specific imagery helps reduce stress. Let your mind wander to a happy and/or proud moment and reflect on it for a few minutes when you’re having a bad day.

Melissa blogs regularly about healthy living at

As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

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