Check On It
Carol’s Daughter x Disney
Any Fly Female Entrepreneur worth her weight in gold knows that when it comes to building brand equity, it’s all about strategic partnerships. Lisa Price, founder of Carol’s Daughter, hit the nail on the proverbial head with her recent collaboration with Disney, the brand of all brands.
Carol’s Daughter is joining forces with Disney to launch a new line of bath products inspired by the upcoming film The Princess and the Frog. The film features Princess Tiana, Disney’s first African-American princess, as the heroine. I’ve got to say that Miss Tiana has truly captured my heart with her beautiful chocolate skin! Isn’t she the cutest thing you’ve ever seen?
The Princess and the Frog bath collection by Carol’s Daughter is a limited-edition line of hair and bath & body products made with natural ingredients such as aloe leaf juice, cranberry extract, sunflower seed oil, olive oil etc. The collection, which launches October 2009, includes a shampoo, conditioner, hair detangler and bubble bath packaged in packaging featuring scenes from the movie.
Congrats on your new Disney partnership, Lisa!
For additional information on Carol’s Daughter visit www.carolsdaughter.com.