In Her Shoes Home
Walker & Company Empowers Women to Embrace Their FORM with New Hair Care Line for Women
By In Her Shoes Contributor: Brianna Arps, @briannaarps
The folks that gave us Bevel have some huge news to announce — Walker & Company has just launched its first women’s hair care line named FORM.
Building off the company’s mission, founder and CEO Tristan Walker alluded to the fact that developing a wide assortment of premium products for women was always a top priority.
“Since the company’s inception, we’ve been working to bring this collection to life as part of our commitment to making health and beauty simple for people of color,” he stated. “We understand the huge opportunity in this vastly underserved market and have a proven track record of bringing health and beauty products to market that both fill a void, and more importantly, work.”
Unlike other systems designed to treat our various hair textures, according to Walker & Company FORM takes a more “personal approach” towards helping women identify a customized hair care regimen by first offering online consultations.
Once the survey is complete, FORM clients are matched with specific products and offered helpful instructions to enhance their experience.
But that’s not it — if interested, users are also invited to physically send in a hair sample that is then analyzed to ensure each recommended FORM product will suit their unique needs. Yes, this covers everything from split ends to shrinkage. So fancy!
FORM’s lineup from left to right: Detoxing Shampoo, Gentle Shampoo, Moisturizing Conditioner, Restorative Conditioner, 3-in-1 Leave-In Lotion, Elongating Curl Creme, Defining Curl Gel, Hydrating Style Creme, Shielding Heat Serum and Moisture-Sealing Pomade.
The entire FORM collection includes ten products that start at $22, with the most expensive retailing for $32. For those especially worried about ingredients, you’ll be happy to note each item is formulated without sulfates, parabens and phthalates to continuously improve your hair health over time. And do you see this gorgeous packaging?
While you can’t make a purchase in stores yet, make sure to visit FormBeauty.com to learn more!