Beauty
Janice Fredericks Breaks Barriers in the Beauty Supply Store Industry
Beauty supply stores owned by African Americans in the U.S. only represent 1% of a $684 million dollar industry. While the AA community indexes high in spending and doesn’t currently own as much in comparison, there is hope. The beauty category is the fastest growing industry for Black, female entrepreneurs. As one of the many women taking advantage of opportunities in this category, Janice Fredericks of Fabulous Freddy’s Beauty Supply Boutique in Queens, New York has plans to break barriers while inspiring other entrepreneurial spirits to do the same.
Beauty is more than hair products and cosmetics in Janice Fredericks’s world. For this twenty-something entrepreneur, the beauty industry has been her golden opportunity to defy the odds and empower women of color while stimulating the economy in her local community.
In 2015, Janice will expand her small business endeavors to the borough of Brooklyn by opening up the very first Fabulous Freddy’s location in the rapidly growing neighborhood of Bedford-Stuyvesant.
Known for trendy restaurants, boutiques and its pictureesque brownstones, Bed-Stuy has been on the rise for several years and will serve as the perfect backdrop for the Fabulous Freddy’s franchise:
“As a born and raised Queens girl, I’ll always have love for my community but Brooklyn is calling our name!” said Fabulous Freddy’s owner, Janice Fredericks. “The borough is undergoing a renaissance right now and I know that Fabulous Freddy’s is just what the area needs to keep its residents beautiful from head to toe.”
Through the increasingly popular crowd sourcing campaign site, indiegogo.com, Janice seeks to raise 12k to help fund her new venture. Funds from the campaign which kicks off on March 9, 2015 will assist her with:
– Employing talent in the local community to provide staffing for the store from the local community
– Store build out and renovation
– IT and marketing expenses
– Product inventory (mass distributed brands + local, independent brands)
On March 22 from 2:00-4:00 p.m., guests are invited to join Janice at her Queens location to celebrate the Brooklyn expansion and learn more about her crowdsourcing campaign:
Click here to make your donation to Janice’s Indiegogo campaign today! Donations will be received March 9 – April 9, 2015.
For additional information on Fabulous Freddy’s visit www.ffbeautysupply.com or follow the brand on Instagram: @fabulousfreddys.
As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.