Fly Female Entrepreneurs

Fly Female Entrepreneur

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LaShunda Davis: Cure Beauty Bar

The first official day of Spring is just 11 days away, beautiful people!  It’s time to lose the gloves, drop the boots and shed a few of those unwanted layers. Let’s face it, many of us neglect our feet from November through April only to expect them to look amazing when we’re ready to rock sandals again.  Just in time for Spring, In Her Shoes caught up with LaShunda Davis, the Fly Female Entrepreneur behind Cure Beauty Bar to discuss her journey from publishing to pedicures, getting our feet ready for the warmer temps ahead and what makes her FAB:

In Her Shoes: What inspired your transition from the publishing industry to the wonderful world of beauty?

LaShunda: When I got laid off from my job with a popular magazine the thought of going to work for someone else literally made me sick. Instead of looking for another job I made a beeline for  cosmetology school to get my nail tech license, wrote a business plan and Cure Beauty Bar was born in August of 2007.

In Her Shoes: As a relatively new entrepreneur, how important is it for you to be located in a small business-friendly community?

LaShunda: Very important. We’re products of our environment so even little things like cleaning up the trash outside of our business and being friendly towards members of community make a huge difference. If we all take pride in our space and in our business it’s a win/win situation for everyone. We can feed off of each other!

In Her Shoes: Speaking of community support, we know you’re involved in Brooklyn’s FAB (Fulton Area Businesses) Alliance and the organization’s monthly FAB Fridays event series. Tell us a little bit about what we can expect from Cure during March 11th’s FAB Fridays:

LaShunda: FAB really does a lot to support small businesses in the Clinton Hill and Fort Greene sections of Brooklyn. During this week’s FAB Fridays Cure will be serving complimentary wine and offering $10 manicures. Our gel manicure service, the “Gelish,” will be discounted from $30 to $25.  The “Gelish” two-week mani guarantees no chipping, no smudging and no drying time! It’s perfect for busy women who want to look well manicured but don’t have time chipping and regular nail salon visits.

In Her Shoes: Spring is right around the corner, but can’t seem to get here soon enough! What three tips would you give to women who’ve been neglecting their feet all winter but want to “get it right” in time for sandal season?

LaShunda: First things first…get a really great pedicure which should include a callous treatment to remove all the dead skin. I also highly recommend a paraphin treatment. The paraphin also helps to remove dead winter skin and softens it up. Make sure your cuticles are well-groomed, pushed back, and moisturized….cotton and wool sucks moisture out of nails.

I would top this off with a great bright springy color. Purples, greens and pinks are perfect for transitioning from Winter to Spring.

In Her Shoes: What are some of the nail trends we should be looking out for in Spring and Summer 2011?

LaShunda: Greens and blues are on trend for Spring and Summer. Pastels are always a staple but if you want to be a little adventurous go for the brights!

In Her Shoes: What is a day like in LaShunda Davis’ shoes?

LaShunda: My day begins at 7:15 a.m. when my alarm clock goes off and it’s time to wake my daughter up for school. We comb hair and sing every day as part of our morning ritual. When I get home I head to the gym or go for a run. Then I check emails, return messages and visit a couple of my favorite beauty blogs to stay on top of industry happenings.

Next, my responsibility is making sure the shop is ready for opening and we’re prepared for the day’s appointments. Throughout the day, it’s all about catering to our guests and making sure their beauty needs are met. After the work day I pick up my daughter from school and then it’s all about quality time. We eat dinner, do homework, then I tuck her in for the night. I squeeze in a little “me” time late evening by pouring myself a glass of wine, checking Facebook, Twitter, and then prepare to do it all over again!

In Her Shoes: What is Cure Beauty Bar’s most popular service these days and why?

LaShunda: Right now the Gelish manicure is most popular. Women who are busy and on-the-go need a nail alternative  that’s going to last! We have colors for everyone from the woman in corporate America to the creative and funky fashion maven.

In Her Shoes: What’s on the horizon for Cure?

LaShunda: Cure is in the process of expanding our offerings and moving more towards products. Throughout my travels I discovered a lot of really great product lines that I can’t wait to introduce to my clients. I try to bring in brands that are natural and organic from bath and body to hair care. Cure is also developing a makeup line. We want Cure to be a place where people can come in and get a great mani, pedi, eyebrow, lipgloss and maybe even an amazing smelling candle. Cure will be the one-stop-shop for all the things beautiful in Brooklyn. By the way, we’re also launching our online store late Summer 2011!

Still in search of your perfect Cure? Visit Cure Beauty Bar at or follow the brand on Facebook by clicking  here!

As a New York City storyteller, filmmaker, digital content creator, and PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

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