Serena Williams x MISSION

As a professional tennis star and Wimbledon Champ, Serena Williams knows how vital skincare is for athletes. As a Fly Female Entrepreneur, Williams understands the value in building her brand through strategic alliances.

MISSION Skincare (TM), the first and only line of athlete-engineered skincare products, has announced that Williams is the latest athlete to partner with their line of health and beauty products.

“I’m excited to join MISSION as Co-Founder and partner. I’ve always been disappointed with the lack of skincare products that can keep up with the demands athletes place on their skin. When I learned about MISSION and their focus on innovative skincare solutions for everyone with an active lifestyle, I knew I could have an impact on the company!” said Serena Williams.

Tune in to the Home Shopping Network on July 23rd and 24th to support Serena Williams as she launches her new luxury skincare line, MISSION Skincare Active-Beauty.

Congrats on making yet another fabulous power move, Serena!