Beauty

Mischo Beauty Featured in Tory Burch’s Second Annual Seed Box

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By In Her Shoes Contributor: Brianna Arps, @justcallme_arps

Major congratulations are due to Fly Female Entrepreneur, Kitiya Mischo King, who just secured a well-deserved nod of approval from renowned fashion designer, Tory Burch.

The Founder and CEO of Mischo Beauty recently announced her luxury nail lacquer’s inclusion in this year’s Tory Burch Foundation Seed Box, which features a hand-selected collection of seven diverse products made by women entrepreneurs.

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“Fait Accompli,” the shade showcased, is a warm vanilla-taupe suitable for all occasions and perfectly “[compliments] every skin tone — celebrating the mystique of Black Girl Magic,” Kitya says.

For those unfamiliar, Mischo Beauty broke out onto the scene in 2011 as a chic, yet toxin-free alternative to traditional nail polish. The popular and editor-approved brand has since become known to offer 8-FREE lacquers that promise a long-lasting, glossy finish with each application.

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“My ultimate dream is to not only provide safe and healthy cosmetics for women, but to also encourage them as they follow their dreams. The Tory Burch Foundation shares that same goal, supporting and empowering women business owners by providing education and resources,” Kitiya explained in light of the good news.

If you too live for seeing boss women shine, the 2016 Seed Box ($98) is available online now through December.

Are you planning to gift someone a Seed Box this holiday season? Have you shopped Mischo Beauty? Make sure to share your thoughts in the comments below!

As a New York City beauty PR strategist, Renae Bluitt created “In Her Shoes” to empower and enlighten women committed to realizing their dreams.

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