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Kudos to Clutch!

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If you check in with In Her Shoes regularly, you know that I just blogged about our destiny being “recession-proof,” right? Well, following is a true story of how tenacity, faith and determination – no matter how depressing the media headlines are – can garner success!

My girl Deanna Sutton and her amazing team over at Clutch Magazine have been putting in work, providing women of color with the ultimate online destination for fashion, beauty, life and culture for what seems like forever (but in reality, has been more like two years). Long days and nights, several website upgrades, and enhancements on every level have taken Clutch from a personal blog (“Clutch & Lipglass”) to one of the most popular online magazines this side of the blogosphere.

I’m proud to announce that Deanna’s hard work is paying off as she celebrates Clutch Magazine’s brand new investment deal with Elemental Interactive!

I crossed paths with Deanna a couple years ago while pitching Clutch Magazine for a client’s media relations campaign. Upon chatting, we realized that although we’d never met in person, we’d both left the same global PR agency – in the same year – to pursue our entrepreneurial endeavors! From that point on, we continued to support each other’s businesses and always kept an eye out for opportunities to collaborate.

I’ve had the pleasure of partnering with Clutch Magazine on numerous PR initiatives for clients and can say from first-hand experience that Deanna and her editors truly get it! The magazine intelligently fuses fashion, beauty, music, art, entertainment and political topics to satisfy their reader’s craving for news and up-to-date trends. Clutch’s editorial highlights images and content relevant to and reflective of African American women in a sleek, easy-to-navigate, and aesthetically appealing format.

Please see below for the full story from

Elemental Interactive Takes Stake In Clutch Magazine

There’s life yet in online publishing … Digital media consultancy Elemental Interactive has made a strategic investment in Clutch, an online magazine and blog network for African-American women. Elemental (a former division of WPP‘s Grey Global Group), will take an undisclosed stake in Atlanta-based Sutton Media, Clutch’s publisher.

Founded in 2007 as a bi-monthly lifestyle pub, Clutch expanded last year to include four additional blogs, including celeb-focused The Edge. Founder and creative/editorial director Deanna Sutton said the company will use the funds to add new blogs, writers and ad options, including local ads. Relaunched Honey magazine operates in the same space (targeting African-American women aged 18-34), as well as Glam’s Blacklife vertical network.

Deanna Sutton’s FLY FEMALE ENTREPRENEUR interview is coming soon…

I try my best to steer clear of clichés but this one is SO fitting: the sky is NOT your limit, Dede. Congrats!

As a New York City beauty PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.


  1. Dede

    January 29, 2009 at 11:48 pm

    Ms. Renae! Thanks so much, girl! I know you know about all the beautiful ups and downs that I have gone through related to Clutch. My investor has been my mentor/adviser for years and I am blessed that he is the one helping me take Clutch to the next level.

    I THANK YOU for always being there and listening to my rants and highlighting/supporting my accomplishments. You have no clue how much it means to me.

    I am so happy about “In Her Shoes” because it was very much needed and you are the perfect person to do this.

    I can honestly say you are one person I look up to and try to pattern my business ethic and practices after – your are selfless, prompt, unique, fab, genuine and so much more. To do that so effortlessly is truly a gift.

    Again, thanks sis 🙂



  2. the Letter M

    January 30, 2009 at 5:49 am

    Big Up to Clutch! You ruled in ’08. Queen to my King! Real talk.

  3. Trizonna

    January 30, 2009 at 7:56 am

    Congratulations Dede!!! Cheers to you and your team…Clutch is one of my monthly favs! I can’t wait to see where you take us next. Salud 🙂

  4. Robin Monique

    January 30, 2009 at 8:36 am

    Congrats Dede! I’m a huge fan of Clutch, you guys really fill an important void in publishing for young black women. Keep up the good work!!

  5. Greg "Olskool Ice-Gre" Lewis

    January 30, 2009 at 9:41 am

    Congrats to you lady. Big things come to those who dream big.

  6. PT of Shine

    January 30, 2009 at 2:32 pm

    Congratulations! It’s great to have people believe in your vision so much that it is supported by financial and business expansions. Thanks for featuring Shine Expo Beauty Culture & Shine Magazine over the year. All the Best in 09′!

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