In Her Shoes Home


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Unless you’re living under a rock, there’s no way you can avoid all of the news we’re fed 24/7 regarding our country’s struggling economy.  If you’re like me, you wake up to the news and thanks to the internet, newspapers and CNN, you totally immerse yourself in it all day.  The media’s strategic use of powerful verbs pulls us in even further:

sales “tanking” instead of “dropping”

mortgage foreclosures “skyrocketing” vs. “increasing”

stocks “plummeting” and not “dropping”

unemployment rates “spiraling upward” vs. “rising”

state & local budgets are being “slashed” as opposed to “cut” or even “trimmed”

As a PR professional, I definitely understand the importance and influence of power verbs but when it comes to reporting on the economy, it seems that the media is committed to frightening us as opposed to informing us!

With all of this said, no matter what your goals and dreams are, you’ve got to realize that they are RECESSION-PROOF. I’m a firm believer that what’s for me will be, no matter how many obstacles are placed in my path. Yes, the state of our economy means that I’ll have to work that much harder, and perhaps do things a little differently, but it doesn’t mean that I should toss my dreams out the window.

So my question for you today is this: 

Is YOUR destiny recession-proof? 

I’d love to hear from you. Don’t be shy! 


*Special thanks to Ihsan for inspiring this post. 

As a New York City beauty PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.


  1. Anise

    January 29, 2009 at 8:40 am

    This post is right on time. I have been thinking seriously about the recession and what I need to do differently. It is definitely doom and gloom on the news. I came to work on Monday to see MSNBC running the story that 71,400 jobs were cut on Monday. It was even more disturbing to find out that 8000 were coming from the company I work for. I think the reality is that this is a wake up call for us all. We live in a complete consumer environment. We buy way more than we need or even use. I am definitely guilty. When I look through the collection of designer purses that I own, and what I haven’t carried in the last 2-3 years, it is ridiculous, but alas, I will NOT be parting with any of my bags any time soon. I did decide to make a change and put a budget together, so I can see where my money is really going. It definitely put things in perspective.

  2. Ihsan

    January 29, 2009 at 8:52 am

    Thanks Renae for your fabulous blog and for this post especially. I think that as visionaries and creators of our own destinies we have to be responsible for governing our own miracle called life. Money is propoganda. It’s like flyers and business cards. The exchange is what matters. Maybe it is time we change how we exchange! This recession is an opportunity to re-think how and with whom we do business. Somebody always wins in times like these. My only question is: what is the end game with this doomsday language the media keeps floating? What do they want the people to do or stop doing and why? I guess we have take network media with a grain of salt and remember the mass media motto, ” If it bleeds it leads.” That goes for pockets too!

    Keep Going!!!!


  3. Royce

    January 30, 2009 at 7:01 am

    Thanks In Her Shoes for reminding us that we should not internalize all of the media’s negativity regarding our economy. During these hard times, I am reminded of my true source of peace and happiness, and it has never been our economy. I agree with you when you speak of destiny, I am a firm believer that your destiny does not need the most favorable circumstances to come to fruition.

    So, keep inspiring us with visionaries who are making it happen despite the challenges our country faces right now. Thank you for giving us all HOPE.

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