Fly Female Entrepreneur: Latesha Williams
By In Her Shoes Contributor: Lenora Houseworth
Latesha Williams may not be a household name just yet, but you’ve more than likely engaged in a hilarious and possibly heated night of 90’s trivia with friends thanks to Black Card Revoked, her hit card game with a cult-like following. I heard about Black Card Revoked late last year and had an opportunity to experience it first hand at a New Year’s Day brunch hosted by one of my fabulous friends. We had the time of our lives debating (ummmm…arguing!) over topics like Boys II Men vs. Jodeci, what we eat on our grits, and who rocked the best afro back in the day. With fun categories like According to Mama, Black Card Revoked is the best thing that ever happened to game night and is sure to be the highlight of backyard BBQs this summer from Brooklyn to the Bay. In Her Shoes contributor, Lenora Houseworth, caught up with Black Card Revoked co-founder, Latesha Williams to learn more about her journey from working in sports alongside LeBron James to being the beauty behind one of the fastest growing card games in the country. Here’s what she had to say:
In Her Shoes: Through your company you’ve created the card game “Black Card Revoked,” which is pure hilarity. What experience do you hope the game will bring to those who play?
Latesha: I hope to reinvigorate game night by disrupting spades, bid whist and dominoes as the games of choice for people of color. I feel confident in the fact that we serve up a lot of laughter and enjoyment. It’s a beautiful shared experience for family and friends.
In Her Shoes: You have worked with huge sports and entertainment companies like IMG and LeBron James’ marketing company, LRMR Management to name a few. What gave you the push to branch out and become co-founder of Cards For All People?
Latesha: I needed to learn more. I needed a new adventure to help me develop and mature as a professional. When you listen to your soul and follow the signs around you, they lead you down the path you’re supposed to travel. I listened to my instincts and knew I wanted more.
In Her Shoes: After working with several major companies, what lessons have you learned and applied to your own business?
Latesha: Authenticity sells itself. When you build a business from an authentic place, it will allow others to naturally connect. My partner Jay and I (in addition to our families) are every bit of the fun and laughter you get when you play Black Card Revoked.
In Her Shoes: Your company’s following is quite engaged with the brand on social media. How has social media helped your business grow?
Latesha: Social media is the voice of the people. We just simply tap into it. It has been a huge tool in helping us grow the business. It allows us to interact directly with our consumers. It gives us instant feedback on direction of upcoming projects. It allows our brand to have a voice; a funny, nostalgic one that connects with consumers who appreciate the 90s, Black culture and humor.
In Her Shoes: What is a day like in Latesha’s shoes?
Latesha: My day kicks off with an 8am chat with my partner Jay; 9-11am daily news readings and email; 11-4pm reaching out to various outlets to develop relationships, researching production ideas, managing the customer service team, prepping social media; 5pm-6:30 pm end of day chat with Jay; and by 6:30-7pm I’m usually cooking dinner.
In Her Shoes: Tell us about your Femme Mogul program and the inspiration behind it.
Latesha: Within my own career I’ve been the only woman of color in too many situations and I always vowed to change that when I had the chance. I have the chance now. Interacting with our consumers via social media has introduced me to some of the most charismatic, funny women ever. If they can make me pay attention and engage, I know they have to ability to sell product. Empowering other women of color is how we make economic change in our communities. I’ve been blessed in my own career to come across the most amazing BOSS women in corporate America and in life. These are women who are the first in their positions; women who taught me how to be poised, confident, yet personable. One fabulous fashion guru, Rachel Johnson, taught me early in my career how important fashion is to your personal brand & confidence. I want to encourage that type of encouragement, advancement, confidence in any way I can.
Where do you see Cards For All People products in another 3-5 years?
Latesha: I see Cards For All People products reaching a global audience with footprints in key markets like West Africa and The U.K. I hope to extend our brand into live events, television programming and mobile games.
In Her Shoes: Anything more you want to add?
Latesha: From sports, I learned that you miss 100% of the shots you don’t take. Life is way too short for regrets so I strive for greatness every moment I can with the hope that someday I’m able to leave my mark on this world for the good of my community and family. I encourage your readers to do the same.
To learn more about Black Card Revoked and to order a deck for your next gathering, visit cardsforallpeople.com today!