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Kitiya Mischo King: Mischo Beauty


By: Kamari Guthrie, In Her Shoes Contributor

Kitiya Mischo King, known to many in the blogging world as “Mischo Beauty,” has been an industry insider for years. As a licensed cosmetologist, esthetician, makeup artist and former Vidal Sassoon & Elizabeth Arden Red Door employee, Washington, D.C.’s Kitiya Mischo King knows a thing or two about beauty. She has a site chock full of product reviews, Mischo Beauty Picks of the Month, and irresistible giveaways laced with priceless beauty tips like how to determine the perfect nail shape before your next manicure. I’m particularly impressed with her five year plan as it has motivated me to think bigger when it comes to future goals and aspirations. Cozy up and enjoy as Kitiya sits down with In Her Shoes to discuss all things beautiful!

In Her Shoes: We understand that Mischo Beauty the blog is the beginning of an entire Mischo Beauty empire. Tell us about how you started the blog and how you plan to expand beyond it.

Kitiya Mischo King: For those of you who may not know, I’m a small town girl from the Midwest who’s always had big dreams. I finished Spelman College with a degree in chemistry and I am now pursuing my true passion – beauty! My focus is on hair, skin, nails and makeup.

I started blogging near the completion of cosmetology school (at the end of 2006) as a way of sharing my excitement and passion for beauty.  After having had the opportunity to perform beauty services/treatments on clients and use a wide variety of beauty products, I now use my blog as an educational/teaching tool, as well as a way to share product reviews and beauty tips. My blog has also been a way to recruit models for hair color, waxing, brow & lash tinting and facial services in order to complete various apprenticeships. The blog has definitely encouraged me to continue reaching for the stars!

I am now planning the launch (2011!) of Mischo Beauty (salon, spa, mobile beauty services and haircare & skincare products), which will be followed by The Mischo Agency (representation of hairstylists, make-up artists, fashion stylists, and skin/nail care specialists), The Mischo Institute of Beauty (beauty institute) and The Mischo Book of Beauty, which will focus on haircare and skincare education.

In Her Shoes: Why was a blog the perfect starting point to launching your beauty brand?

Kitiya Mischo King: My professional background also includes technology consulting, marketing/advertising and television entertainment.  Combine those with my passion for beauty, and naturally a brand – Mischo Beauty – was destined to be born.  It just so happens that it launched first in the form of a beauty blog!

In Her Shoes: Beauty bloggers spend a lot of time breaking through clutter. You receive endless amounts of products from brands wanting you to write favorable reviews and you have to make sure your blog stands out among the masses. How do you choose what to write about and how do you make Mischo Beauty stand out among other beauty blogs?

Kitiya Mischo King: What’s most important to me is that I make it a point to use my blog as an educational/teaching tool.  I want my readers to know & believe that I am a trusted beauty authority.  I want my readers to leave comments/questions and know that I will respond to each and every one of them.  My hope is that my readers will be better able to make educated and informed decisions regarding their haircare and skincare because in the end, it’s about them, not me.

In Her Shoes: Tell us about a day in your shoes.

Kitiya Mischo King: A day in my shoes usually involves a number of tasks such as answering emails, responding to blog comments, planning blog posts, product reviews, meeting PR representatives, attending store openings/fashion shows/product launch events, researching/planning for upcoming business ventures, and the list goes on. Believe me, there is never a dull moment and I’m thankful for that!

In Her Shoes: You often feature product images on your blog by using a popular beauty magazine as a backdrop. As social media and traditional media continue to converge, do you feel as though you are competing with these types of publications? If so, how do you keep up?

Kitiya Mischo King: My focus is on producing the very best content possible and on expanding the knowledge/education of my readers with regards to hair, skin, nails and makeup.

In Her Shoes: Advertising is the crux of maintaining a successful blog. For everyone trying to launch their own blog, can you give us some tips on how to attract advertisers?

Kitiya Mischo King: Here are my top five tips for attracting advertisers:

1.    Identify your niche
2.    Launch a well-designed blog
3.    Update your blog frequently with only the best content
4.    Prepare a media kit
5.    Build a relationship with your audience

In Her Shoes: Many times women don’t start their own brand or empire because they are afraid of diverging from their original plan. You took your degree in chemistry from Spelman College and became a beauty blogger. What is your advice to women who are hesitant to step outside of their self-made boundaries and conquer?

Kitiya Mischo King: It took many years and a lot of courage to get to this point – and I’m so very thankful and blessed!  After graduating from Spelman, being accepted into medical school and deciding not to attend, I went on to work professionally in technology consulting, marketing/advertising and for a television entertainment network.  But, through it all, I was never fulfilled.  Finally, I enrolled in and completed both cosmetology school and esthetics school, and started apprenticing in the top salons (Vidal Sassoon & Elizabeth Arden Red Door) in my area all while working a full-time job.  And believe me, I still have lots of work ahead of me, but I’m ready and I welcome it!

I’m sharing this because I want everyone to know that it won’t be easy to step outside of your comfort zone and take the risks required in order to pursue your dreams.  But, if it’s truly your passion/dream, there’s no way you can ever give up. You must believe that only the sky is your limit!

For additional information on Mischo Beauty visit www.mischobeauty.com or follow Kitiya on Twitter by clicking here.

As a New York City beauty PR strategist, Renae Bluitt created "In Her Shoes" to empower and enlighten women committed to realizing their dreams.

25 Comments

  1. Mischo Beauty

    April 15, 2009 at 9:56 am

    I’m humbled, honored and most appreciative. Thank you!

  2. Julia

    April 15, 2009 at 10:03 am

    Congrats on a great article. I love it.

  3. shayla

    April 15, 2009 at 10:12 am

    love love love the site! and beauty tips of course!

    …and i must say, you have such a beautiful head of hair 🙂

  4. zenobia

    April 15, 2009 at 10:42 am

    This was a great profile. I love the blog and cannot wait for the rest of Kitiya’s plan for Mischo Beauty to come to fruition. Her hard work has not only been personally beneficial, but has also benefited the readers of her blog (of which I am one) who find themselves educated and amused by her daily posts. Great job!

  5. meilyn

    April 15, 2009 at 10:52 am

    Great feature on Miss “Mischo.” She’s been a great source of beauty care tips and education for me for years. I can’t wait to see the new lines and business ventures come to fruition.

  6. Lianne

    April 15, 2009 at 11:00 am

    Great piece on Kitya! Congrats girl…

  7. Mia

    April 15, 2009 at 11:07 am

    I am a big fan of Kitiya’s…her drive and determination are a force! I love the Mischo Beauty site as it always provides wonderful beauty tips. There is something for everyone on her site!

  8. Amee

    April 15, 2009 at 11:26 am

    WONDERFUL PIECE ON MISCHO! She is my fashion and beauty GURU! Keep up the Fab Gab!

  9. Tamicka

    April 15, 2009 at 11:46 am

    I love Mischo Beauty’s blog. It is a passionate site about skin care, hair, and fashion. The site really gives us women permission to treat ourselves as pure art. I can’t wait until the full salon opens up! In a world where people just want to make money, it will be nice to see experience and research behind the presentation.

  10. Toya

    April 15, 2009 at 12:23 pm

    This was a lovely article. I can not wait for 2011. I learn many things reading the daily blog…and even feel great when I can share a concept with a friend. Kitiya is truly talented with a natural gift.

  11. Tiffany-J

    April 15, 2009 at 12:56 pm

    Great article! I am looking forward to the continued expansion of Mischo Beauty!

  12. Makia

    April 15, 2009 at 1:34 pm

    Long Live Mischo!!! Great article:-)

  13. Jesiah

    April 15, 2009 at 2:59 pm

    Very inspirational! She is truly someone to look up to!

  14. Gloria

    April 15, 2009 at 5:50 pm

    I am a big fan/cheerleader of Kitiya’s. Her determination is inspiring. I can’t wait for the empire to come to fruition (neither can my hair!). Great profile! Best wishes Kitiya!

  15. Andrea

    April 15, 2009 at 6:20 pm

    What a great interview! Kitiya blesses us with all the beauty knowledge she has and never hesitates to inform and educate her readers. Thanks for all the tips you share with us… they are very valuable. I wish you much success with the brand and empire you’re building… keep up the good and hard work 😉

  16. royce

    April 15, 2009 at 7:20 pm

    Great article! I will be taking Miss Mischo’s beauty advice from now on.

  17. Susan

    April 15, 2009 at 8:38 pm

    Wow, I am excited for my sister. Looking forward to seeing what all God has in store for her.

  18. Joi

    April 16, 2009 at 11:57 am

    I love Mischo Beauty, it’s an amazing source of information. Kitiya is a lovely young lady and she deserves all the best! Congrats!

  19. Femi Fame

    April 16, 2009 at 12:22 pm

    Great interview. Very impressed…

  20. LaToya

    April 16, 2009 at 5:01 pm

    Wonderful article on a wonderful woman!

  21. Alan

    April 16, 2009 at 8:17 pm

    Continued success from your midwestern Uncle. Everything is so professional and eye catching.

  22. Meilily

    April 16, 2009 at 10:02 pm

    Thanks for a great article on a fascinating blogger – I’m new to Mischo Beauty, but now I’ll definitely have to check it out! I enjoy finding out about others who have stepped outside their comfort zone and also hearing about those who have been successful at it, like Kitiya.

  23. Art Wims

    April 17, 2009 at 5:42 pm

    Nice Article keep your head to the sky and never look back. Dad

  24. Emily Williams

    April 17, 2009 at 11:40 pm

    Kitiya; I really enjoyed your article. I feel anyone who reads your articles and follow your beauty tips ,(because you are a professional), will be excited to see and feel a remarkable difference in how their hair, nails and skin have been transformed. Continue to do what you are doing; it’s working for you. As you know with GOD all things are possible. Prayer is the key FAITH unlocks the door. Uncle Alan and I are looking forward to reading more advice on skin and beauty products.

  25. Roberta Harvey

    April 19, 2009 at 10:14 pm

    You go girl!! Great article. I look forward to more of Mischo Beauty!

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