Buy-ology

By: Kamari Guthrie, In Her Shoes Contributor

Ever been browsing through stores with a friend and felt compelled to buy a useless gadget or purchase a random new beauty product? Until now, I simply thought those urges were a part of my “impulse shopping” habits and never gave it a second thought. But apparently, there’s a reason why we buy all that we do, and it could be caused by something as big as religious rituals or as small as nostalgic scents.

Check out this book I’ve come across: Buy-ology: Truth and Lies About Why We Buy by Martin Lindstrom. In this captivating read, Lindstrom discusses findings from a neuromarketing study about why we consume the way we do. When the book first came out, he discussed a few of his key principles on the TODAY Show with Meredith Viera. See the clip below:

Contrary to popular belief, sex may not be the real thing that sells these days. Although I love a day of shopping as much as the next girl, I’m excited to find out why we spend, so we can stop overindulging and start spending smarter. I’m ready to start making better choices…are you?