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Bloggers’ Obsession by MAC

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It’s so amazing to witness the world’s brightest brands embracing the fly female entrepreneurs we all know and love. Just got wind of this and wanted to share it with you immediately. MAC Cosmetics, which is one of THE hottest lines for women of color, is joining forces with two of my favorite beauty bloggers, Afrobella (Patrice Yursik) and The Makeup Girl (Lianne Farbes) to create custom lip glosses and eyeshadows!

Patrice Yursik: Afrobella

The Toronto-based brand reached out to 80 of the world’s top beauty bloggers and challenged each of them to submit ideas for either a lipglass or an eyeshadow along with photography and of course, a product name. I’m sure the deliberation process was grueling but the folks over at MAC narrowed the selection down to just nine entries with Patrice and Lianne being two of the talented finalists.

Lianne Farbes: The Makeup Girl

Patrice’s product is a Prince-inspired lipglass appropriately titled “All Of My Purple Life” and Lianne’s “Hocus Pocus” eyeshadow is just magical!

The limited edition Bloggers’ Obsession Collection will be available online only in the U.S. and Canada for six weeks beginning June 21st. Congrats to everyone involved in this brilliant collaboration!

The blogger revolution will not be televised.

As a New York City beauty PR strategist, Renae Bluitt created “In Her Shoes” to empower and enlighten women committed to realizing their dreams.

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